SEO Specialist - Content Marketing (Italian Market)

In today's fast-paced world, high-quality content is the cornerstone of effective communication. At Factorial, we believe that exceptional content not only informs but also inspires and engages. 

We are seeking a strategic SEO Specialist with excellent copywriting skills to join our dynamic Italian Marketing team. In this role, you will take the lead in driving organic traffic growth by developing and implementing effective SEO strategies for our blog and product pages. Your expertise will play a crucial role in attracting high-quality, intent-driven traffic that aligns with our Ideal Customer Profile (ICP) and supports our product goals.

Your responsibilities:

• Develop and implement, together with the internal Content team, SEO strategies to drive organic traffic growth across blogs, product pages, and other key content
• Conduct detailed keyword research and competitive analysis to identify opportunities for optimization and content creation
• Collaborate with content and product teams to create and optimize content aligned with ICP and business objectives.
• Monitor website performance using analytics tools, identifying trends and opportunities for improvement
• Audit and improve on-page and off-page SEO, including metadata, link-building efforts, and content structure
• Stay updated on industry trends and algorithm updates to ensure strategies remain effective and compliant with best practices
• Provide actionable recommendations to technical teams for website improvements, such as site speed, crawlability, and mobile responsiveness
• Create regular reports on key performance metrics, including traffic, rankings, and conversion rates, to measure the success of SEO efforts.

Your Profile

• SEO Expertise: Proven experience as an SEO Specialist or in a similar role, with a track record of driving organic growth through strategic execution.
• Copywriting and Content Marketing Knowledge: Strong understanding of content marketing principles and copywriting best practices to collaborate effectively with the internal content team.
• Strategic Thinking: Ability to identify, prioritize, and execute opportunities for ranking improvements and content optimization.
• Collaborative Approach: Exceptional interpersonal skills to work closely with internal teams, including content, growth and product.
• Technical Acumen: Proficiency with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and familiarity with CMS platforms like WordPress.
• Adaptability: Skilled at making quick, data-driven adjustments to blog posts and website pages for immediate ranking improvements and new experiments.
• Analytical Skills: Proficient in analyzing data to measure performance, identify trends, and refine strategies accordingly.
• Growth Mindset: Passion for learning and staying ahead of industry trends, with a strong focus on delivering measurable results.
• Global Projects: Ability to collaborate with the other local SEO specialists for building and leading new global projects that can impact at local and global level.
• Leadership: willingness to establish as owner and leader for the organic growth of Factorial Italia.

Perks of being part of our team

We care about people and we also offer a lot of benefits for employees:

• High growth, multicultural and friendly environment 🤝🏽
• Alan private health insurance 🩺
• Healthy life with Gympass (Gyms, pools, outdoor classes) 🧘🏽‍♀️
• Save expenses with Cobee 💰
• Language classes with Yolk Academy 👩🏽‍🏫
• Breakfast in the office and organic fruit 🍏
• Nora and Apetit discounts 🍱
• Free caffeine cand theine ☕
• Get salary early with Payflow 💸
• No dress code and Pet Friendly 🐶

Is this you?! Come rock the world with us! 

About Us 🚀

Factorial is an all-in-one Business Management Software fast-growing company founded in 2016. Our mission is to help SMEs automate HR workflows, centralise people data and make better business decisions. Currently, serves thousands of customers in over 60 countries all over the world and across industries, it has built a super diverse and multicultural team of over +1000 people in Barcelona, Brazil, Mexico, and US offices. 🌎

Our Values

1. We own it: We take responsibility for every project. We make decisions, not excuses.
2. We learn and teach: We're dedicated to learning something new every day and, above all, share it.
3. We partner: Every decision is a team decision. We trust each other.
4. We grow fast: We act fast. We think that the worst mistake is not learning from them.

Wanna learn more about us? Check our website!