Marketing GTM Operations Specialist

Hello! 👋

At Factorial we're looking for a new Senior GTM Operations Specialist to help us support and scale our Marketing team to the next level. As part of the team in charge of Main Goal, you'll be in charge of build a scalable and market-leading SDR infrastructure, standardise end-to-end workflows and ensure data quality.

Ready to be part of the challenge? 🚀

About the team 👥

Our Marketing team tells the Factorial story in a way that truly resonates, bringing the right people to us and inspiring them to join the journey. If you’re a creative thinker who loves turning bold ideas into campaigns that move people, you’ll feel right at home.

What you'll do 📝

• Design, create, and scale SDR playbooks aligned with established “Golden Rules.”

• Standardise end-to-end workflows, including status definitions, SLAs, qualification frameworks, routing logic, and edge-case handling.

• Ensure every SDR interaction follows clear operational logic that is auditable, measurable, and repeatable across markets.

• Own tracking and reporting of all A/B tests across regions (assignment logic, sequences, messaging, and process variations).

• Identify growth opportunities through performance analysis and conversion insights.

• Drive data-backed decisions: scale what wins, iterate what works, and sunset what doesn’t.

• Ensure data quality and availability to power dashboards covering:

  • Activity and productivity metrics

  • Funnel conversion rates (MQL → SAL → Demo → Deal)

  • Pipeline health, velocity, and SLA adherence

• Partner with RevOps and Data teams to apply AI and automation across the SDR lifecycle, including:

  • Lead prioritisation and scoring enhancements

  • Intelligent routing and workload balancing

  • Sequence optimisation and messaging recommendations

• Translate AI outputs into clear operational guidance for SDRs, ensuring adoption, trust, and measurable impact.

What are we looking for? 🎯

• Strong HubSpot knowledge (mandatory): hands-on experience with workflows, lead routing, lifecycle stages, properties, reporting, and integrations.

• Experience in GTM / SDR / RevOps Operations in a B2B environment.

• Ability to design and standardise scalable sales workflows, playbooks, SLAs, and qualification frameworks.

• Strong analytical mindset: comfortable working with funnel metrics, conversion rates, and performance KPIs.

• Ability to translate business needs into technical solutions and communicate them clearly across teams.

• Experience with A/B testing and experimentation in SDR or marketing workflows.

• Exposure to automation and AI use cases.

• Experience with additional GTM tools beyond HubSpot.

• Background in high-growth or multi-market environments.

• Perks of being part of Factorial 😎

• High growth, multicultural and friendly environment 🤝

• Healthy life with Wellhub (Gyms, pools, outdoor classes) 🕺🏻

• Save expenses with Cobee💰

• Language classes 👩🏻‍🏫

• Breakfast in the office and organic fruit 🍏

• Food discounts with Nora 🍱

• Pet Friendly 🐕

• Much more that we'll spill during the interview process

  About Factorial 🚀

  At Factorial, we’re building the leading AI Business Management Software for companies of all sizes. Our platform centralizes key workflows across HR, Finance, Talent, Operations, and IT, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people.With over 1,500 employees across Europe, Asia, Africa, and America. We are one of Europe’s fastest-growing SaaS companies, proudly headquartered in Barcelona. If you're excited to shape the future of business management technology, we’d love to meet you.

  We believe in diverse talent: we welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.

  We believe in inclusion: we are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.

  Our values 🫀

• We own it: We take responsibility for every project. We make decisions, not excuses.

• We learn and teach: We're dedicated to learning something new every day and, above all, share it.

• We partner: Every decision is a team decision. We trust each other.

• We grow fast: We act fast. We think that the worst mistake is not learning from them.

  Want to learn more about us? Check our website!