Lifecycle Operations Manager

Hello! 

At Factorial we're looking for a rock star Lifecycle Operations Manager to help us take our company and marketing team to the next level and join our Global Operations team

The Role

What will you be doing:

User Journey Mapping & Lifecycle Strategy

• Design and optimize user journeys across multiple channels to drive engagement, conversion, and retention.
• Collaborate with stakeholders to surface insights and create tailored journeys for global and local markets.
• Lead the development of omnichannel lifecycle strategies, ensuring consistent messaging and touchpoints across email, web, and in-app communications.

Email & Campaign Optimization

• Manage and optimize email marketing strategies, including A/B testing for subject lines, content, and CTAs to improve open and click-through rates.
• Develop and implement unsubscription strategies that balance compliance and user experience while retaining valuable audiences.
• Partner with performance marketing and content teams to ensure lifecycle campaigns align with broader marketing initiatives.

Audience Building & Segmentation

• Build and maintain dynamic, segmented audiences across CRM and marketing automation platforms, ensuring precise targeting for campaigns.
• Implement strategies for progressive profiling to enhance data collection and personalization over time.

Enablement & Collaboration

• Provide training and enablement for regional marketing teams on lifecycle best practices and market-specific strategies.
• Collaborate with marketing, product, and customer success teams to align lifecycle initiatives with company goals.
• Act as the central point of contact for lifecycle operations, driving alignment between global strategies and local execution.

Performance Analysis & Continuous Improvement

• Track and analyze lifecycle campaign performance, translating data into actionable insights to improve engagement and retention.
• Continuously test and refine lifecycle campaigns and user journeys based on performance metrics and user behavior data.
• Identify and implement tools and technologies to enhance lifecycle operations and personalization capabilities.

Your Profile 

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field. Advanced certifications in CRM, Marketing Automation, or Lifecycle Marketing are a plus.
• 3+ years of experience in lifecycle marketing, marketing automation, or a similar role in a B2B SaaS environment.
• Expertise in mapping and designing omnichannel user journeys with a focus on personalization and segmentation.
• Strong knowledge of email marketing best practices, A/B testing, and audience segmentation.
• Proficiency with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo, Iterable).
• Strong analytical skills with experience in performance tracking and data-driven decision-making.
• Excellent communication and collaboration skills, with the ability to influence stakeholders across departments.

Our Values

• We own it: We take responsibility for every project. We make decisions, not excuses.
• We learn and teach: We're dedicated to learning something new every day and, above all, share it.
• We partner: Every decision is a team decision. We trust each other.
• We grow fast: We act fast. We think that the worst mistake is not learning from them.

Benefits 

• High growth, multicultural and friendly environment 
• Save expenses with Cobee  and get your salary in advance with Payflow 
• Healthy life with Gympass  and Alan as private health insurance 
• Language classes with Yolk Academy 
• Syra discounts, Nora & Apeteat lunch
• Breakfast in the office, organic fruit and free caffeine and theine
• Flexible schedules , pet Friendly  and no dress code!

About Factorial HR 

Factorial is an all-in-one HR Software fast-growing startup founded in 2016. Our mission is to help SMEs automate HR workflows, centralize people data and make better business decisions. Currently, we help thousands of customers in more than 60 countries all over the world and across industries, our multicultural and diverse team has over 1000 people!