Customer Marketing Specialist

Hello!

At Factorial we are looking for an all-around, hands-on marketing specialist with content creation as a strength to join the Customer Marketing team and rock campaigns that make our customers fall in love with Factorial and boost their lifetime value.

You will join the company's newest marketing team, which is already having an impact in the business and huge growth opportunities. We have exciting challenges ahead and a lot to build on, so we're looking for someone who brings good ideas to the table and can plan and execute campaigns across multiple channels —webinars, email marketing, content, social media, events... If it looks promising, we're ready to give it a try!

If This Resonates with You

• You are a great communicator and fluent in creating content in different formats —video, webinar, email… You have mastered copywriting to share the product's value proposition.
• Creativity? Check. You are enthusiastic about coming up with new ideas and can participate in actions with which we achieve a “woah” effect with our customers. In addition, you use your creativity to build good storytelling in your campaigns.
• Teamwork and collaboration are your thing. You know that by working together you will go further, and you are able to involve other stakeholders in your projects. Cross-team collaboration is not always easy, but you are ready to make it work.
• You are a planning mastermind. You have a strategic vision of the campaigns you work on, can independently plan them end-to-end —including tasks, owners, and deadlines—, execute them and measure results.You are ready to roll up your sleeves and get the job done. You enjoy the day-to-day responsibilities and don’t mind getting your hands dirty with smaller tasks in order to make things happen.
• A bit of a geek. You know, we are a software company, so technology is our thing! Our campaigns are developed mainly in the digital channel, so it is better if you are good with emailing, analytics, and CRM tools, among others.

Your Mission, Should You Choose to Accept:

• Be the leader in content creation. You will set a level of quality in the content created by you and the rest of the team and safeguard consistency in our communications with the goal of driving conversion.
• Participate in the creation of content in the different formats required by our projects —webinars, emailing, newsletters, success stories...
• Segment our clients according to the needs of the campaigns and personalize the messages to arouse greater interest and action.
• Research and collect customer data, including interviews, to have a better understanding of our target audience and their real pains.
• Actively participate in proposing opportunities for the team and constructing our roadmap.
• Plan and organize assigned projects. This implies an excellent definition of tasks, deadlines, and owners that allows the stakeholders involved to complete their tasks and successfully resolve the project.
• Collaborate with other teams —including Account Managers, Product Marketing, or Demand Generation, among others— to move your projects forward and have a more complete vision of Factorial.

Qualifications:

• Battle-tested experience in marketing —not necessarily customer-centered, but preferably in the B2B SaaS realm (minimum 2 years).
• Killer communication and copywriting skills, keeping it creative but without losing sight of conversion goals.
• Pro at defining email marketing strategies and creating the necessary content in email marketing tools —knowing your way around HubSpot is a big plus!
• Comfortable with marketing metrics and a wizard at identifying and tracking KPIs.
• Strategic mindset and ability to decide and prioritize projects and tasks based on impact.
• Fluent in English (both written and spoken) — Additional languages? French and German are especially welcome!

Ready to tackle the opportunity? Connect with us, and let's work together to create some product marketing magic! 🚀

What is Customer Marketing at Factorial

The Customer Marketing team defines, plans, launches, and follows up on campaigns that impact Factorial’s customers with the ultimate goal of building lasting and profitable relationships with them. We centralize all communications with the customers to safeguard the brand tone-of-voice and identity.

Our key areas of impact include product expansion by guiding customers into upsells of new products that fit their needs; improvement in product usage by sharing the right materials and getting customers to make the most out of Factorial; and community-building by providing an experience that will empower a sense of belonging and loyalty towards our brand.

The Customer Marketing team collaborates with teams that also impact the customer relationship with Factorial —such as Customer Experience or Product— to identify opportunities, stay aligned, and achieve the greatest impact.

Perks of being part of our team💆

We care about people and we also offer a lot of benefits for employees:

• High growth, multicultural and friendly environment 🤝🏽
• Alan private health insurance 🩺
• Healthy life with Gympass(Gyms, pools, outdoor classes) 🧘🏽‍♀️
• Save expenses with Cobee💰
• Language classes with Yolk Academy 👩🏽‍🏫
• Breakfast in the office and organic fruit 🍏

• Nora and Apetit discounts 🍱
• Free caffeine and theine ☕
• Pet Friendly 🐶

About Us 🚀

Factorial is an all-in-one HR Software fast-growing company founded in 2016. Our mission is to help SMEs automate HR workflows, centralize people data and make better business decisions. Currently, serves thousands of customers in over 60 countries all over the world and across industries, it has built a super diverse and multicultural team of over +900 people in Barcelona, Brazil, Mexico, and US offices.🌎

Our Values

• We own it: We take responsibility for every project. We make decisions, not excuses.
• We learn and teach: We're dedicated to learning something new every day and, above all, share it.
• We partner: Every decision is a team decision. We trust each other.
• We grow fast: We act fast. We think that the worst mistake is not learning from them.

Wanna learn more about us? Check our website!