Customer Marketing Content Specialist

Hello!

At Factorial, we believe that great content doesn’t stop at acquisition it plays a key role in driving customer growth and long-term value.

We’re looking for a Customer Marketing Content Specialist who can combine strategic thinking, storytelling, and execution to create impactful content that supports upselling initiatives across all markets.

If you’re passionate about building content that educates customers, drives adoption, and supports revenue growth this role is for you.

About the role

As Customer Marketing Content Specialist, you’ll be part of the Customer Marketing team, working cross-market to support upselling and expansion initiatives across Factorial’s customer base.

You’ll own the content strategy across all customer marketing channels, ensuring consistent, effective messaging across webinars, events, emails, and succes stories.

You’ll collaborate closely with Customer Experience, Product, and other marketing stakeholders to build end-to-end content projects from strategy definition to execution and localization.

This is a highly cross-functional and hands-on role, combining content ownership, project management, and coordination at an international level.

What you’ll do

• Be part of the Customer Marketing team, contributing to upselling initiatives across all markets

• Own and execute the content strategy for customer marketing channels, including:

• Webinars

• Events

• Email campaigns

• Success stories (video and landing pages

• Lead content projects end-to-end:

• Define content strategy in collaboration with Customer Experience and Product teams

• Create and edit high-quality customer-facing content

• Coordinate translations and localization across markets

• Ensure timely delivery and high execution standards

• Partner closely with Customer Experience, Content and Brand teams to align messaging with customer needs, product adoption, and lifecycle stages

• Ensure consistency in tone, messaging, and narrative across all customer touchpoints

• Track content performance and continuously optimize based on engagement and upselling impact

• Collaborate with global marketing teams to align initiatives, campaigns, and priorities

You’ll be a great fit if you:

• Have 3–5 years of experience in content marketing, customer marketing, or lifecycle marketing, ideally in B2B SaaS

• Are comfortable working on upselling, retention, and customer-focused initiatives

• Have experience managing multiple content channels (emails, webinars, events, landing pages)

• Are skilled in project management, coordinating multiple stakeholders and timelines

• Have experience working with translations and international markets

• Combine strong writing skills with a strategic mindset

• Are fluent in English (B2+) additional languages are a plus

• Thrive in fast-paced, cross-functional, and international environments

• Are proactive, organized, and comfortable owning projects end to end

Perks of being part of our team

We care about people and we offer much more than just a job:

• High-growth, multicultural and friendly environment

• Alan private health insurance

• Wellhub (gyms, pools, classes…)

• Cobee card for flexible compensation

• Language classes with Yolk Academy

• Breakfast and organic fruit at the office

• Nora meal discounts

• Pet friendly

About Factorial

Founded in 2016, Factorial is an all-in-one HR software helping SMEs automate workflows, centralize data, and make better business decisions.

We serve +10,000 companies in over 60 countries, powered by a team of 900+ people across Barcelona, Brazil, Mexico, and the US.

Our mission: Empower people to focus on what really matters — their people.

Our Values

• We own it No excuses. Just responsibility.

• We learn & teach Growth is better when shared.

• We partner Collaboration over competition.

• We grow fast We move quickly and learn from mistakes.

Ready to build customer content that drives growth?

Apply now and help shape how Factorial engages, educates, and grows its customer base.