CRM Director

  • Permanent
  • Full time
  • 08005, Barcelona, Barcelona, Spain
  • Marketing

At Factorial, we’re on a mission to transform workplaces into positive spaces. By automating and centralizing administrative tasks, we enable SMBs to focus on what truly matters - their people. With 9-digit ARR targets and a product trusted in 100+ countries, we're entering our next growth chapter — and we’re hiring a CRM Director to help us scale smarter and faster.


Ready to own the lifecycle and make a measurable impact? Let’s go.


🧭 The Role

Reporting to the VP Marketing, you’ll own the global CRM strategy and execution — across the entire lifecycle: from lead nurturing to onboarding, engagement, retention, upsell, and expansion.

This is a key leadership role in our team, requiring both strategic thinking and hands-on execution. You’ll collaborate closely with Marketing, Sales, CX, Product, and RevOps to unlock funnel efficiency and customer value at scale.


🛠️ What You’ll Do

  • Define and lead Factorial’s global CRM and lifecycle marketing strategy.
  • Boost funnel efficiency — from MQL to SQL to Closed-Won.
  • Build cross-functional CRM programs across acquisition, onboarding, activation, expansion, and churn prevention.
  • Leverage HubSpot and AI tools to build smart, automated journeys.
  • Segment intelligently to deliver the right message at the right time.
  • Support upsell and cross-sell initiatives with Product and Sales.
  • Define CRM KPIs, track performance, and report on business impact.
  • Lead and grow a team of CRM Lifecycle specialists.


🧠 Your Profile

  • Proven experience in CRM, lifecycle marketing, or marketing automation — ideally in B2B SaaS.
  • Strong hands-on experience with HubSpot.
  • Familiar with ABM (Account Based Marketing), intent data, and persona-driven strategies.
  • Solid knowledge of AI tools for CRM (predictive scoring, content personalization, etc.).
  • A great communicator and collaborator across departments.
  • Strategic thinker with strong project and team leadership skills.
  • Entrepreneurial mindset: you take ownership, move fast, and make things happen.
  • Fluent in English. Bonus: Spanish, Portuguese, Italian, German or French.


💡 Our Values

  • We own it – We take responsibility and act.
  • We learn and teach – Growth is part of our daily job.
  • We partner – We build together, trust each other.
  • We grow fast – We move quickly and learn from every step.