Content & Copywriter Specialist (Customer Marketing)

Hello!

At Factorial, we are looking for a creative, hands-on Content Marketing Specialist to join the Customer Marketing team and lead high-impact content initiatives that make our customers fall in love with Factorial and boost their lifetime value.

This is not a generalist role: we’re looking for a content specialist with a strong creative and copywriting profile who will act as a global reference for content within the team. You’ll lead end-to-end content projects, elevate the quality of our communications, and bring powerful storytelling into everything we launch.

For this position, we are looking for a mid-senior profile with at least 5 years of experience in content, copywriting, or creative roles. Experience in B2B or SaaS is a plus, but not a must.

If you enjoy owning content projects from idea to execution and believe great storytelling can drive real business impact — keep reading! 👀

Your Mission, Should You Choose to Accept

• Lead global content initiatives within the Customer Marketing team. You will define messaging, narratives, and content strategies for key projects such as product launches for customers or success stories. For these initiatives, you will be expected to own them end-to-end: from defining goals and messaging to planning timelines, coordinating stakeholders, and ensuring flawless execution across channels.

• Support other customer marketing initiatives where content is key. Contribute your expertise to projects led by others (e.g. webinars, upsell email campaigns, events…) where strong messaging makes the difference.

• Develop narratives and storytelling for campaigns. From events to product launches or creative activations, you will define the “big idea” and ensure it translates into compelling content.

• Create and refine high-impact content. You will be hands-on in crafting copy for key assets — especially those requiring a strong creative touch — and ensure top-notch quality across all outputs.

• Elevate the team’s content standards. Act as a reference for tone of voice, storytelling, and messaging consistency across markets and formats and rise the level of the content created by other team members.

• Collaborate cross-functionally. Work closely with teams like Product Marketing, Account Management, and Demand Generation to gather insights, align messaging, and execute projects smoothly.

You’re a great fit if you…

• Are a strong content creator at heart. You have solid experience in copywriting and content creation across formats (email, webinars, video, events, etc.) and a natural ability to craft engaging, high-quality messaging.

• Are an assertive and collaborative communicator. You can navigate feedback, defend your ideas when needed, and work effectively with different stakeholders.

• Have a creative mindset. You enjoy developing ideas, narratives, and storytelling that go beyond the obvious and create memorable experiences.

• Can manage projects end-to-end. You’re comfortable defining goals, structuring projects, coordinating stakeholders, and driving execution independently.

• Balance creativity with business impact. You understand how content contributes to company goals and align your work with measurable outcomes.

• Are comfortable with marketing tools. Experience with email marketing platforms, CRM tools (like HubSpot), or analytics tools is a plus.

• Are fluent in Spanish or English (both written and spoken).

What is Customer Marketing at Factorial

The Customer Marketing team at Factorial drives campaigns to build lasting, profitable customer relationships and maintains a consistent brand identity across all communications. Their focus areas include product expansion by promoting relevant new products, enhancing product usage with helpful resources, and community-building to foster loyalty.

Collaborating with Customer Experience and Product teams, Customer Marketing identifies and leverages opportunities to enhance the customer journey and amplify impact across departments!

Perks of being part of our team💆

We care about people and we also offer a lot of benefits for employees:

• High growth, multicultural and friendly environment 🤝🏽

• Continuous training and learning based on your needs 🤓

• Alan private health insurance 🩺

• Healthy life with Gympass(Gyms, pools, outdoor classes) 🧘🏽‍♀️

• Save expenses with Cobee💰

• Language classes with Yolk Academy 👩🏽‍🏫

• Get the most out of your salary with Payflow

And when at the office...

• Breakfast in the office and organic fruit 🍏

• Nora and Apetit discounts 🍱

• Free caffeine and theine ☕

• Pet Friendly 🐶

About us 🚀

Factorial is an all-in-one HR Software fast-growing company founded in 2016. Our mission is to help SMEs automate HR workflows, centralize people data and make better business decisions. Currently, serves thousands of customers in over 60 countries all over the world and across industries, it has built a super diverse and multicultural team of over +900 people in Barcelona, and around the world.🌎

Our Values 🫀

• We own it: We take responsibility for every project. We make decisions, not excuses.

• We learn and teach: We're dedicated to learning something new every day and, above all, share it.

• We partner: Every decision is a team decision. We trust each other.

• We grow fast: We act fast. We think that the worst mistake is not learning from them.