Account Based Marketing

Hello! 👋🏽

At Factorial we're looking for a new ABM Account Based Marketingf for enterprise accounts to help us boost the company to the next level. 🦄


We’re looking for a strategic, creative, and data-driven ABM Manager to own and scale our Enterprise Marketing efforts across key European markets (Spain, France, Italy, Germany, Portugal).

You’ll be the driving force behind personalized, high-impact programs that connect Factorial with HR and business decision-makers in large organizations. This is not your typical lead-gen role, we’re looking for someone who can blend brand, demand, content, and experience marketing to open doors and build trust with C-level audiences.

Key Responsibilities

• Design and implement Account-Based Marketing (ABM) strategies for Enterprise accounts in Spain, Italy, France, Portugal, and Germany.
• Plan and manage executive events (dinners, roundtables, industry fairs) and webinars tailored to C-level audiences.
• Collaborate closely with Enterprise Sales and Product teams to align messaging, content, and campaign objectives.
• Execute multi-channel campaigns (email, paid media, content, LinkedIn, etc.) to increase brand awareness and generate qualified leads.
• Identify co-marketing opportunities with key partners, associations, and HR tech players.
• Measure campaign performance and optimize based on data and feedback from the field.
• Develop high-impact content and messaging tailored to HR and business decision-makers in large organizations.
• Act as a central coordinator and primary contact for all things related to XL initiatives, ensuring a horizontal market view to create and support activities that increase awareness of Factorial, build pipeline, and aid closing motions through webinars and events.
• Oversee existing marketing activities related to XL to ensure full awareness and leverage of these initiatives, minimizing disruption or distraction.
• Raise awareness of XL within the marketing team organically, without requiring changes in their current workflows.
• Support and facilitate ad-hoc tasks and projects, such as case study creation and XL presentations, to enhance marketing effectiveness.

Requirements

• 5+ years of B2B marketing experience, preferably in SaaS, HR Tech, or enterprise software.
• Proven experience in planning and executing ABM campaigns.
• Strong track record working alongside Enterprise Sales teams.
• Excellent verbal and written communication skills in English and Spanish (other languages such as French, German, Italian, or Portuguese are a plus).
• Data-driven mindset with the ability to analyze, report, and refine.
• Strategic, hands-on, and results-oriented marketer.
• Proficiency with marketing tools like HubSpot and other automation platforms.
  
  About us
  

At Factorial, we’re building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR, finance, and operations—freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people.
With over 1,200 employees across 7 markets, we serve 700,000+ users and are one of Europe’s fastest-growing SaaS companies, backed by top-tier investors and proudly headquartered in Barcelona.
We believe in bold goals, radical ownership, and inclusive collaboration. If you're excited to shape the future of business management technology, we’d love to meet you.

Our Values

• We own it: We take responsibility for every project. We make decisions, not excuses.
• We learn and teach: We're dedicated to learning something new every day and, above all, share it.
• We partner: Every decision is a team decision. We trust each other.
• We grow fast: We act fast. We think that the worst mistake is not learning from them.

Wanna learn more about us? Check our website!